An important aspect in the communication towards the public is to clarify, that continuity of care is top priority. In a film like this, where the main aspect is passing on information, it is helpful to find a binding form element, which makes the story visual and connects. In this case this is a round shape, the ball, playful and fitting the topic: youth help.
This film is produced for the City of Amsterdam, in cooperation with DesignFirm.
Direction, storyboard and artwork: Pictomotion; animation: Arnoud van den Heuvel; sound: Sander Baas.