This animation was made for the City of The Hague and is informing the public about bike theft. With tips for the cyclist and citizen in general: be alert and call 112 if you see anything suspicious.
For the background of the animation we used the recognisable corporate identity elements of the City The Hague. The abstract background keeps it neutral and airy and does not distract, so the focus – combined with subtle sound effects – stays strongly on the white line figures and the text.
Direction, storyboard and artwork: Pictomotion; animation: Zoltan Korai; Sound: Sander Baas (De Geluiderij).