Van Gogh Museum

A great project for the Van Gogh Museum, in cooperation with KoeweidenPostma. The pictograms are part of the signage in the building and are also included in the floor map of the public flyer.

Important in this assignment was the development of a style and form language, which associates well with the Gerrit Rietveld architecture of the main building and the Kurokama wing. Also important was to create a range of pictograms, which are well recognisable for an international public.