A small but powerful communicator

A pictogram is always part of a bigger whole. If it concerns a website button, it is integrated in the corporate identity.
A pictogram which is displayed in a hospital or airport, is part of a whole signage system. However small a pictogram is, it fulfils a very important function in the communication and therefore in the appearance of a company or place.

A good pictogram transcends language and has to be universal

Pictograms are in all possible ways usable and contribute – especially when part of a series with mutual uniformity – a lot to the recognisability of a brand or company.

county North Holland, coporate, website, icons

County Noorth Holland

Corporate icons

signage, flyer, museum, corporate identity

Van Gogh Museum

Pictograms for a broad public

corporate identity, university, icons


Website icons

corporate, icons, identity


Corporate icons

IT, magazine, icons


Online IT Magazine

stamps, ecological products


Eco stamps

corporate identity, post, icons


Corporate icon series

corporate, icons, hospital, signing, signage

Spaarne Gasthuis hospitals

Series of pictograms

hospital, icon set, signage

Tergooi Hospital

A medical icon set