A small but powerful communicator

A pictogram is always part of a bigger whole. If it concerns a website button, it is integrated in the corporate identity.
A pictogram which is displayed in a hospital or airport, is part of a whole signage system. However small a pictogram is, it fulfils a very important function in the communication and therefore in the appearance of a company or place.

A good pictogram transcends language and has to be universal

Pictograms are in all possible ways usable and contribute – especially when part of a series with mutual uniformity – a lot to the recognisability of a brand or company.

signage, flyer, museum, corporate identity

Van Gogh Museum

Pictograms for a broad public

stamps, ecological products

HEMA

Eco stamps

corporate, icons, identity

PostNL

Corporate icons

corporate identity, post, icons

KPN

Corporate icon series

corporate, icons, hospital, signing, signage

Spaarne Gasthuis hospitals

Series of pictograms

corporate identity, university, icons

Smart Services

Icons university faculties

IT, magazine, icons

Computable

Online IT Magazine

county North Holland, coporate, website, icons

County Noorth Holland

Corporate icons

hospital, icon set, signage

Tergooi Hospital

A medical icon set