We were asked by design office Zuiderlicht to develop a series of icons for the campaign 'We are the medicine ourselves' for the Alzheimer centre Limburg. The goal of the campaign was to create knowledge of the fact that the chance of getting dementia can be reduced by 30% by staying curious, eating healthy and move regularly. We had to figure icons for several topics, like swimming, cycling, eating healthy (e.g. fat fish), learn Spanish etc. The icons had to be attractive and strong of form, as they were used as the main images in the campaign. Underneath you find examples of the posters (made by Zuiderlicht).